The occasions of 2020 interrupted the status quo for all industries, but few are hit as difficult as people that rely on face-to-face interactions and in-person experiences. Museum visits are mostly on-hold, live entertainment (e.g. concerts) are a no-go and athletic events are almost shut out to anyone who isn’t a player. Because of this, brands have accelerated their digital transformation and attained the impact of social networking on customer experience. With social websites, brands can bring interesting experiences in their market ’s homes and keep fans participated before things return to “normal. ”
Maintaining your audience participated is just an issue of having the ingenuity and tips to pivot and provide a meaningful encounter. Sprout Social’s Analytics and Publishing tools can fuel that ingenuity, surface the insights and assist entrepreneurs bring fresh customer adventures to life.
Interactive entertainment in the comfort of your couch
Major music festivals such as Bonnaroo and Lollapalooza have adopted social media amusement and streamed their displays for many years. Now, with everybody stuck in the home, organizations and artists are discovering ways to make livestreaming occasions more innovative, interactive and accessible.
Lately, Visible, a new phone service, coupled with Red Rocks Amphitheater in Colorado to host Unpaused, also a immersive digital concert collection with big names such as Phoebe Bridgers, Megan Thee Stallion, Sam Hunt and more. Contrary to other digital concerts, fans were able to customize their concert encounter and interact in a way that made it feel like they were really a part of the audience.
🎶🚨 𝗔𝗧𝗧𝗡: 𝗠𝗨𝗦𝗜𝗖 𝗟𝗢𝗩𝗘𝗥𝗦 🚨🎶We're hitting ▶️ on concert period !
Red Rocks Unpaused is an interactive music experience streaming directly from @RedRocksCO for your phone 📲
👉 Sneak preview at https://t.co/2Fegzo7iBb #visibleXredrocks pic.twitter.com/5lngg4eTu1
— Visible (@Visible) August 28, 2020
Employing technology from Visible, a new phone support, audience members may throw their vote for every artist’s encore song. And perhaps best of all, they could also send out a message into the artists and bands as they played, which might then be projected on the rock faces in the stadium.
Fans also shared their own enthusiasm and experience using the hashtag #VisibleXRedRocks, which made it simple for Visible to afterwards reach out to all those enthusiasts and drive additional engagement and brand awareness.
Allow 'so keep the spirit of #visiblexredrocks live much longer. Mind sending us a fast DM? We have some unique to send your way!
— Visible (@Visible) September 11, 2020
A total of 8.5 million people moved to the event, which was a major turnout for the artists and a huge audience which may have learned about Visible for the very first time during the event. Using an analytics application such as Sprout, brands can quantify the brief and long term effect that these sorts of immersive occasions have on brand recognition. Tracking branded event hashtags such as #VisibleXRedRocks can also assist brands pinpoint what minutes of the show resonated with supporters and apply those learnings for their own next live event.
The innovative approach to this concert collection, the chosen artists as well as the incorporation of the technology says a whole lot about the Visible brand itself, and will leave an enduring impression among people in attendance.
Audience-inspired occasions and articles
Shedd Aquarium in Chicago is a local treasure and today, a brand with enthusiasts around the globe. During the pandemic, Wellington along with his crew of penguin pals at the volcano became internet sensations. While it was closed to the general public, the volcano was available to penguins for exploration, which their social media made sure to capture. It was social networking entertainment gold. Since reopening, the volcano has made sure to keep the Wellington content coming, to the delight of their new lovers around the globe.
Wellington, meet the belugas! 🐳 🐧 This weekend, Wellington visited Kayavak, Mauyak and infant Annik, who were very interested in this little rockhopper. Belugas are northern hemisphere animals, so they would likely never find a penguin! pic.twitter.com/XrpF3BlKnu
— Shedd Aquarium (@shedd_aquarium) March 30, 2020
The volcano has a normal program of events, but this season, theyrsquo;re organizing and encouraging virtual occasions on social, so that non-local followers can participate. Even the fanfare spurred on by the aquarium’s behind-the-scenes societal content prompted a new online experience, Virtual Animal Encounters. Fans can still capture a glimpse of the animals on social, however, if they need a real time digital meet-and-greet with the creatures they can do it in the comfort of their residence.
Great news: Virtual Penguin Encounters are prolonged through 8/22 with fresh times due to popular demand! By Tokyo to Chicago, we've had participants from all around the world.
Subscribe today and meet the Shedd penguins where you’re: https://t.co/c9JMzplg3x pic.twitter.com/KWMG7Ng8VG
— Shedd Aquarium (@shedd_aquarium) August 6, 2020
Shedd Aquarium’s success is evidence that social networking is a great testing ground for new content and new initiatives. To comprehend the results though, you require social analytics programs. Using Sprout’s Premium Analytics, you are able to do post-level research to identify exactly what ’s working on what platforms along with exactly what ’s resonating with your viewers. For instance, a destination like Shedd Aquarium could create animal-specific tags for every one of the posts. In doing so, they could then return at the Tag Report in Sprout to determine which animals their crowd loves most and should consequently be included in their Virtual Animal Encounters series.
Livestreaming social networking amusement
Even after the pandemic is finished, when businesses open up to the public , expect virtual occasions to continue going strong. The advantage, cost-effectiveness and ability to broadcast to viewers around the globe may ’t be missed.
From the Sprout Social Index&commerce;, we discovered that 55 percent of social networking marketers intended to incorporate more live video in their 2020 strategies. That may come as no surprise because almost every social networking platform has now adopted its own model of livestreaming, and the dearth of in-person experiences in 2020 has made us crave real time human interaction.
Rather than canceling, New York Comic-Con determined the show must go on through livestream on YouTube. The event was free to enthusiasts around the globe and even if they missed the stream while it was live, the videos and the accompanying chat remain available on the New York Comic-Con YouTube station.
