People access the web using a variety of devices. These include PCs, tablets, smartphones as well as feature telephones. This presents a challenge and an opportunity, when designing a website.
The opportunity is in the number of users that a website can serve. The challenge also lies in making the website accessible across the range of devices — nearly all of which have different display sizes.
By producing two versions of the website, back in the day, web designers handled the challenge. The most important version would be calibrated for screen devices such as PCs. A mobile version (usually with the domain named .mobi) would serve smaller display devices such as smartphones and feature phones.
This approach was expensive and tedious. Creating two variations of the website made the website costly to produce and maintain. The vast majority of its users were likely to use, as such owners opted to create one version — the one. This of course meant missing out on some website visitors.
For solving this problem in recent years, a new approach has emerged. This approach makes it possible to create a single website which may display perfectly irrespective of display size — on any device. This approach is called responsive website design (or responsive web design).
What is Responsive Website Design?
Essentially, it’s currently creating a website which is “responsive”. There is A website considered responsive when it adjusts itself based on the device it’s being viewed from. A website can change aspects such as its layout, text size etc to match the particular characteristics of a particular device. Characteristics include screen colors, display size and screen resolution.
A responsive website looks different depending on. It may act differently. The look and behaviour (interactivity) is calibrated to match the special characteristics for that device. In essence, this kind of website gives the user experience across a broad spectrum of devices.
How Is Responsiveness Implemented?
Without getting too technical, a website is made responsive using a CSS3 module named Media Queries. CSS is an acronym for Cascading Style Sheets. It is a language used to define the visual aspects of a website e.g. colours, font-types and layout. CSS3 is the third (and latest version of CSS). It has a module named Media Queries that’s used to execute responsiveness.
A media is an education which telling a browser to display a web page based on screen characteristics that are specific. Such characteristics include resolution, height, color and width. Let’s take width for example.
Consider three devices: a PC, a tablet and a smartphone. These devices may have widths 1024px, 1366px and 640px respectively. You may create a layout. As an example, you can pick 3 columns to get a PC, 2 for a tablet and 1 to get a smartphone. You would typically create 3 sets of CSS display properties the width sizes for each. With a media query, you would instruct.
The same applies to display properties such as color, height and resolution. A media query basically makes your page “smart” i.e. it enables the webpage to automatically adjust to the device you’re using to view it. This enables you to offer a user experience.
What Are The Benefits Of Responsive Website Design?
Websites offer a number of benefits. Here is a brief overview of why whoever desires a website should consider opting for a responsive design:
1. Maximum User Access
A responsive website offers access to every visitor irrespective of the device they’re currently using. Essentially, this exposes the website to the number of users possible. To get a business website, this can mean greater profits and more customers.
Other users cut out. As an example, if a user needs to scroll horizontally to read the text on the page, most decide to leave. As such, non-responsive sites tend to get a bounce rate.
2. Richer User Experience
A responsive website offers a richer user experience. This is because it displays the content. When seen from a smartphone, a website that is responsive actually loads faster than a website with a edition. This is because for the mobile version, the user needs to be redirected to the mobile edition.
By providing a richer experience, a website that is responsive increases the odds of visitors returning. Anyone who understands a website knows that a loyal user base is one of the major building blocks of website success.
3. Lower Development And Maintenance Costs
It is cheaper to create a responsive website then to build two versions of the website. It is also more economical to maintain. As such, from a budgetary standpoint, having a responsive website is the option that is more cost-effective.
4. Higher SEO Rankings
Google’s announcement of search-engine changes sparked fears of “mobilegeddon” in 2015 that is ancient. In the end, the drop in search engine rankings for non-mobile friendly sites wasn’t as dramatic as many had feared. Even then sites rank high in searches made from mobile devices. Therefore, responsive web design is among the best ways of maximizing a website’s Search Engine Optimization (SEO).
So, Do You Need A Responsive Website?
Now that you know the basics of responsiveness, do you want a responsive website? If YES, then you’re in the ideal place. We provide a responsive website design service that may be customized to your specific needs. For a limited time, we’re offering a $99/mo website design package. For a very low cost website PLUS other goodies, please see this link to find out more and sign up or call 303-200-1000 to talk to one of our website consultants!
We’ve got a seasoned team of website designers and programmers who specialize in creating responsive websites. We employ the latest technologies such as HTML5, CSS3, JavaScript, jQuery and PHP to provide our customers the best sites. Each website we produce is tailored towards meeting the unique needs of our customers.
Therefore, if you need a website contact us immediately. We’ll design a website which will satisfy your goals, and then listen to you and needs. Alternatively, in case you have a non-responsive website, we can redesign it to ensure it is responsive.
So, contact us immediately, and we’ll build for you the website that you deserve and you need. Simply send us an email at sales@seozones.com or call 303-200-1000 right now. We look forward to hearing from you!
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